The "Power Lunch" Pivot

A LinkedIn-first strategy to transform RIZQ Defence Colony into the premier destination for corporate bookings.

Budget

₹2,00,000

Timeline

8 Weeks

Goal

Corp Leads

Strategy Snapshot

  • 1

    Positioning: Shift from "Dinner Date" to "The Deal Closer".

  • 2

    Targeting: Geofencing Defence Colony + Job Titles.

  • 3

    Offer: "The Executive Set Menu" & "Private Lounge Access".

Market Intelligence Audit

Analysis of Zomato, Google Maps, and social channels reveals RIZQ's positioning gap.

Competitor Matrix: The "Business Lunch" Gap

Comparing RIZQ vs. Town Hall & Established Hubs

⚠️ The Challenge

RIZQ is seen as a "Hidden Gem" for intimate dinners. It currently lacks the "Power Lunch" reputation needed for corporate accounts.

🚀 The Opportunity

Def Col is surrounded by HNWIs and boutique consultancies. There is a vacuum for a quiet, high-end venue for confidential business.

Keywords to Own

#PrivateDining #CorporateEvents #BusinessLunch

Targeting & Creative

Select a persona below to view the ad strategy.

Swipe to Select Audience →

The Deal Closer

Objective: High-ticket weekday lunch/dinner.

LinkedIn Single Image

Targeting Parameters

  • Geo: South Delhi + Gurgaon.
  • Job Titles: Founder, Partner, MD, VP Sales, VC.
  • Interests: Business Travel, M&A.
  • Hook: Privacy, "Impress your client".
R

RIZQ - Defence Colony

Promoted

Where Delhi's biggest deals are signed. ✍️

Skip the hotel lobby noise. Experience privacy and our curated Mezze menu.

[Visual: Handshake over elegant table, warm lighting]

RESERVE YOUR TABLE

RIZQ: The Power Lunch Destination

The Event Lead

Objective: Corporate parties & offsites.

Lead Gen Form

Targeting Parameters

  • Geo: Delhi NCR.
  • Job Titles: HR Manager, Head of People, EA.
  • Company Size: 50-500 employees.
  • Hook: "We handle everything".
R

RIZQ - Defence Colony

Promoted

Planning the next team dinner? Be the office hero without the stress. 🥂

Custom cocktail menus & dietary-inclusive spreads.

[Visual: Happy group toasting in private dining area]

DOWNLOAD EVENT KIT

Host Your Next Corporate Event

The Def Col Local

Objective: Local awareness & recurring dinners.

Carousel Ad

Targeting Parameters

  • Geo: Hyper-local (Def Col, South Ex).
  • Industries: Law, Real Estate, Arts.
  • Hook: "Neighborhood secret", "New menu".
R

RIZQ - Defence Colony

Promoted

The finest flavours of the Middle East, right in your backyard.

Swipe to see what's new on the chef's table. 👉

[Lamb Chops]
[Hummus]
[Cocktail]

8-Week Flighting Calendar

Phased execution to maximize learning and budget efficiency.

Awareness
Lead Gen
Retargeting
Weeks 1-2 Phase 1: Brand Lift
Cold Audience. Focus: "We are Open". ₹40k
Weeks 3-6 Phase 2: Lead Generation
Focus: Private Events & Specials. ₹120k
Weeks 7-8 Phase 3: Conversion
Site Visitors + Form abandoners. ₹40k
💡 Quick Win: In Week 1, we will scrape reviews from competitors to identify "Service Complaints" and target those pain points in our ad copy.

ROI Simulator

Adjust variables to estimate return on ₹2,00,000 ad spend.

Projected Outcomes

Table Bookings

0

Event Leads

0

Total Est. Revenue

₹0

ROAS: 0x